No matter how attractive the interior of your store, no matter how sophisticated the technology you use to interact with customers, no matter how high the quality of your product, the most important aspect of running a retail outlet is generating footfall. Increased footfall does not only increase sales, but it creates a kind of dialogue between you and your customer, a dialogue which can be very useful in terms of improving your business.
It’s a question that all retail businesses must ask themselves, preferably sooner rather than later: how can you increase awareness and footfall of your store?
The simplest thing you can do is to consult a retail design agency. These are companies whose raison d’etre is retail design. They will be able to advise you about various aspects of retail design and importantly how this relates to increasing footfall and awareness.
There are plenty of things that you can do yourself, however. One simple thing you could do is to re-define and improve your shop displays. Remember, the people walking passed your store are those most likely to become footfall, and so much of your efforts should be targeted here.
You can also consider using other channels in order to reach out to business. An obvious marketing opportunity exists in the virtual world, and you might consider using social media to cost effectively reach towards your target demographics.
