At present, the food industry is one of the largest in the UK. With new products, brands and restaurants joining the sector daily, making your own food products stand out from the crowd can be a problem. Sadly, it isn’t enough to simply have a good product – however good it is; it will only become a success if people know about it, which means it is important to get out there and make it visible to the buying public.
The problem of visibility is the same for everyone in the industry, whether you are food retailer, restaurant owner or product maker. The reality is that your menu, food item or products will only sell if they are made obvious to potential buyers or customers. Of particular importance is to show them at their best. With any food product, ensuring that people are aware of it and want to try it is half the battle. However, that doesn’t mean you need to invest in expensive marketing campaigns or TV adverts. It simply means you have to find a way of getting your products on display and noticed by buyers. From there, if your product is good, then you will be surprised at how quickly word of mouth will create interest.
Of course, the right marketing is important, but so is making your product visible to customers. Campaigns such as Point of Sale displays are useful, but can often take up a lot of space in smaller outlets, or in some cases they may not fit within their surroundings, such as a restaurant or bar. Moreover, they do not always enable customers to see and touch the product itself.
Nowadays, what we eat and drink is big business. However, with recent media speculations about what really is going to into some of our food products, Consumers are becoming more demanding; they want to be able to see products up close before committing to spend their money. How a product looks and smells can strongly influence shoppers’ decisions, therefore having items on show is essential. Of course, this may be difficult if your particular food products need to remain in a chilled environment, however a display refrigeration unit could be the answer.
A refrigerated display case will allow you to store products at the right temperature while also making them visible to passing customers. The latest units are energy efficient, cost effective and are functional in the fact that they provide valuable storage space. What’s more, there are a number of options to suit all scenarios. They range from large display cases for use in retail spaces such as supermarkets or corner shops, to smaller chilled cabinets which are economical on space and ideal for a deli or café counter top. A chilled display unit can do a great deal of the hard selling for you, engaging customers who hopefully will want to find out more about your products.
David Carlton has worked in the food industry for many years as both a retailer and brand developer. He is always looking for new ways to market and promote products using facilities such as a display refrigeration unit . He regularly shares his insights by writing for a number of food industry websites and blogs.
