Certain kinds of retailers experience peaks in trade at certain times of the year. Commonly, this is around Christmas time, where the general public are more likely to spend their cash in the last rush to buy people presents. A good example of this kinds of seasonal peak in trading is the card shop, which, for obvious reasons, experience various peaks in trading throughout the year.
These seasonal peaks can be great for business. In fact, they are so important for certain kinds of business that a failure to exploit them could be disastrous. If your business has a seasonal impetus then it’s important to have an infrastructure in place that allows you to take advantage of this rise in sales.
One simple but effective way to handle peak times of the year is to expand your infrastructure. Essentially, we’re talking about making alternations to the working environment so that it’s better equipped to handle an influx of activity. This might include installing additional racking systems or storage systems UK.
Many stores hire more staff around peak times. This works out great both for the employer and the employed, and the employed person get some extra cash for the seasonal period whilst the employer gets more man power. The cost of wages for these seasonal “temps” should be off-set by the rise in sales.
Finally, you might consider branching out, extending the reach of your retail operation. You might try out a pop-up shop or you could venture online or onto social media. Why not entice new customers to your store with seasonal offers and competitions?
