Whilst traditional retail outlets are all well and good, there’s one selling concept that’s taken the industry by storm—pop up shops. But just what are shops of this kind, and is the buzz about them really warranted?
Well, pop up shops are exactly what they sound like—they’re shops that can pop up seemingly out of nowhere, trade for a short while then pop back down again just as quickly. They’re temporary outlets of the truest kind, and such shops are able to achieve their appeal thanks to the fresh, exclusive nature of the whole thing. There isn’t a chance for a pop up shop to stagnate as it’s there one minute and gone the next, and the spontaneity of it all only adds to the excitement.
They add an element of surprise to the regular shopping experience but they also manage to create a sense of urgency, and it’s this that can make them so successful. Customers know that such shops won’t be around forever so feel they need to make the most of them while they can, and that can lead to a fantastic sales boost.
Retailers of all kinds could benefit from this form of selling—they could use it as a way to launch a new product, showcase best-sellers or could get customers to try out their products in a new and unique way. It’s a form of retail design that can be incredibly beneficial, and with retailers coming up with increasingly outrageous methods the buzz surrounding pop ups doesn’t look like it’ll fade any time soon.
